Saturday 6 September 2014

The booze trap


The booze trap

Kerala, a small state at the southern tip of India, lean as it may be seen on the map is bountiful in nature and overflowing with booze. Keralities have the dubious distinction of being frenzied tipplers, social or regularly hard drinkers, so much so that districts in Kerala compete with one another to break records and breast the tape ahead of each other on the occasion of Onam.
However all this is going to change, the Keralite will turn sober, the land will no more be flowing with booze, rivers and streams will mingle with the glistening rays of the sun in perfect harmony to send good wishes on the occasion of Onam. Keralities will be the harbinger of change in the country, nay the world. It is only the astute sacrosanct who can promise deliverance. But is that so? Can folks who were tipsy till the evening before turn sober because the government proposes to pass a law to ban bars in the state? Will they turn preachers because they are now shorn off their inciting devil hood? Have the housewives celebrated too early? I am reminded of the state of Gujarat; the land of the Mahatma where liquor has been banned for decades, yet revellers never feel handicapped, it is available at the place of your choosing. So is banning the answer? Can you rehabilitate a child by withdrawing his toys, or is gentle nudging required? Do measures have to be balanced? The answer will be known in due time.

Conflict has always revolved around the question whether harsh measures aided in subjugation or were measures laced with love that finally triumph, or was it a bit of both the harsh and the coax. There are schools of thought who think that withdrawing the object of desire would end the turmoil. Others think that withdrawing the object would only aggravate desire and would end up doubling ones thirst. The third school of thought has always advocated a fine blend of the two, making it difficult to acquire and educating people about the ills while helping them to tide over times of restlessness.
A packet of cigarette is dear to a smoker irrespective of the price increase or addition of taxes and levies to make acquisition costlier. Smokers will always find alternatives to drive their desire for a satisfying pull. Consider the case of gambling, no amount of enforcement by the law makers or enforcers can curtail the desire to play a winning hand, on the contrary strict enforcement will add to the thrill of dealing a hand by a deft manipulation of the law enforcers and the system. To curtail the consumption of life threatening habits, it would be wise to gently coax a regular and habitual offender into driving home the ill effects of his actions and the wanton destruction that this can have on his loved ones and society. Alternatively he has to be shown enough incentives to throw the habit and there has to be enough reasons for him to kick them.

Under the circumstances it remains to be seen how such a highhanded, heavy and forceful decision of the government to impose a one sided decision of banning bars in the state will dither the regular tippler and the tipsy hearted. Can taking away the object of affection take away the drive and the yearning? Or will it pave the way for making it available on the sly?  It is important to simultaneously plug away at reducing the availability, increase the price, and educate the people on the ills effects of continuing with these habits. What can be done with reason cannot be done by force.
The steps taken by the law makers are commendable because to close the door on your biggest revenue collection ticket is not an easy decision. It certainly needs guts and courage to come up with such a forceful decision politically or even otherwise irrespective of the compulsions, but it has to be interspaced with other measures on the ground like educating the public on the ills and effects of continuing with their losing ways, and public awareness drive to keep them rooted to the winning ones. While there may be no more mixings with drinking, you certainly must mix up measures to deliver the knock out punch.

Robin Varghese- robin_vargh@yahoo.com
23rd August 2014

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